Prejudices, typecasting, labeling are all synonymous to stereotyping. So what is a stereotype? It is a generally accepted thought or idea about a certain group of people or a thing. It can be blatantly incorrect and perhaps hurtful to the particular person. Stereotypes are the views of a small and narrow mind. Gender stereotyping is very common in India when you look at the Indian retail market, you come across advertisements which show female models for jewellery, cooking oil, hair oil, cleaning supplies etc., and male models for energy drinks, running shoes, liquor and gadgets. Does it imply that females don't need shoes or gadgets, while the male counterparts don't need cleaning and grooming? No. The retailers indiscriminately shove their brand and product on the average TV viewer through the media based on the assumed target audience.The teens and the children viewing such an advertisement develop a cognitive understanding of the stereotype, which idea is used tby them in...